The world is experiencing exponential growth in the events, media and entertainment industry. This makes it a suitable time to be a part of the events management industry covering a spectrum from weddings, education fairs, conferences, corporate seminars, expositions, music festivals to many more. Industry stalwarts foresee a robust growth trajectory for the Event Management industry, considering the strong backing of high marketing spends from premium companies and the growth of personal events, MICE (Meeting, Incentives, Conferences and Exhibitions), activations and sports. The number of individuals and companies hosting and organizing events has increased in recent years and thus there is a huge demand for well-qualified and professional event managers.

N|A|M|E prepares students for a successful career in events management by giving them a well-rounded and multi-disciplinary qualification relevant to today's events industry. Designed with an optimal blend of theoretical and practical concepts, our curriculum gives a thorough understanding of key concepts and theories in events management combined with practical skills in the major areas of Events Conception and Implementation, Risk Management, Client Service and Venue and Project Management. Students will be able to work in various industries of Public Relations, Advertising & Marketing, Media & Entertainment, Travel & Tourism, Hospitality, etc.

The Sports spectrum has expanded its boundaries, with the rising popularity of national and international competitions whether it is land, sea or air. A multi-million dollar business in the UAE, the sporting industry promises continuous growth as more and more world-class sports personnel participate in the mega sporting events. Total Economic Impact of Sports in Dubai is more than USD 670M. This growth creates a pressing need for well-prepared talents in various categories of sports management in order to satisfy industry demand.

N|A|M|E’s courses in Sports Management focuses on creating a strong knowledge base with the application of theory, principles, and practices of business in the sports industry. Our objective is to generate skilled Sports Professionals who wish to integrate their passion with their profession. Sports Management graduates will acquire industry knowledge, relevant practical exposure and the right set of technical skills to pursue careers in sports marketing, facility and sports event management, leadership, financial management in sports, etc.

In the dynamic and highly competitive global market, it is imperative to have a thorough knowledge and understanding of all the aspects of Business Management. The pace of business expansion - vertically as well as horizontally has made industries interdependent. As a result of this, the scope has greatly diversified and there is a need for Business Management graduates who can navigate through different cultures and understand how each business disciplines vary in different countries.

N|A|M|E offers multi-country Business Management courses for students who wish to pursue a career in international organizations and businesses. Through our courses students will gain business management expertise, will be able to identify opportunities for growth and broaden their career prospects. With a degree in our multi-country Business Management course, students will be well prepared to enter the global industry in areas such as international business, finance, sales and marketing, human resources, personnel management, operations and retail management.